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Ido Erev

Professor of Behavioral Science
Technion's Faculty of Data and Decision Sciences

Money makes the world go round, but it is not always easy to predict the direction of the spin. My early research demonstrates that part of the difficulty reflects a description-experience gap: People initial reaction to monetary incentive changes when they gain experience, and in many cases experience reverses the direction of deviation from rational choice. My current research clarifies the underlying processes, and their relationship to machine learning.

For inquiries and questions, please contact me at: erev@tx.technion.ac.il 

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